Post by account_disabled on Mar 10, 2024 22:42:09 GMT -6
In the above scenario data is an important part of the equation it is not treated as the equation in its entirety. This to my mind gets us closer to seeing data in the proper context. That is a part of the solution. But changing how we think about data wont allow us to keep clients any better wont immediately make us better marketers and cannot by itself lead to better overall decisions being made. For that to occur we have to change two things the data we act upon and how we choose to act upon it. A framework for finding your data goalposts Image source Without knowing.
Matthew Brown at MozCon provided us with the veritable playbook for how to Europe Cell Phone Number List use data to improve our content marketing efforts. During his talk which was one of the best of the entire event he highlighted the key to content marketing success content loyalty. The more loyal our audiences the better able we are to sustain our content marketing efforts. A loyal audience comprises the folks who most frequently visit your site. The key Brown said during the talk is to find the goalpost that helps you determine content loyalty for your brand then optimize for that metric.
So instead of chasing Likes shares or links to your content youre focused on creating loyal visitors to your site. reasons content marketers end up getting lost down the data rabbit hole is we too often chase the wrong metrics e.g. they highlight activity but dont lead to conversions or we attempt to track too many metrics most of which dont lead to the goal we or our clients are hoping for. Heres how such an effort could work for your brand using the OTTC framework borrowed from Christensens work Observe Determine what comprises loyal visitors for your brand.
